Abattoirs and Local Processing needed to #keepScotlandtheBrand

‘“More Abattoirs Needed to Save Protected Food Names”, says vegetarian Ruth Watson, campaign founder of Scotland the Brand’ (sic) in this article about the importance of local facilities to animal welfare, the economy, and Scotland’s brand, published by Scottish Rural Action, the charity that works to give rural Scotland a voice, lobbying in the Scottish Parliament. Read more here.

Scottish Seafood Industry Worked To Promote Clear Provenance

This article from Undercurrent News, 2013, shows the importance Scotland’s fishermen place on clear marketing of their goods:

Scottish provenance of smoked salmon and shellfish will be key driver for growth at Associated Seafoods’ new processing facility, part of which is already up and running, the company said.

Development work on Associated Seafoods (ASL) multi-million pound upgrade program of its seafood processing facility in Buckie, north-east Scotland, is progressing well with the company announcing plans to use the Scottish provenance of its smoked salmon and shellfish as the main promotional focus for future market growth, the company said’

 

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Much Of Scotland’s Provenance Protection Comes From Europe

While many of the unique selling points (USP) for Scotland’s produce are protected by EU legislation, it is the job of the Scottish Government to help Scotland’s food and drink producers to access that protection. Their webpage, dating from 2010, has many useful and interesting links:

‘Information about food and drink is becoming increasingly important to consumers, businesses and organisations. This information includes where food and drink comes from. The Scottish Government aims to provide clear, concise and consistent advice and guidance on food and drink labels and menus.’

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Lesley Riddoch Looks At The Importance Of Scotland’s Brand Identity

While Keep Scotland the Brand is not a campaign about Scottish independence, Lesley Riddoch wrote this piece for The National about the importance of Scottish provenance and her views about how that ties in with the constitutional question:

‘…. Scotch Beef, Scotch Lamb and Scotch whisky are just three products set to lose their protected status after Brexit. Will the UK Government really risk losing valuable trade deals to protect the jewels of Scotland’s trading crown? ‘

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A Leading Fishmonger Explains Why Provenance Is King

Perth fishmonger, George Campbell and Sons, The Seafood Specialists, explain on their website what provenance is and why it matters:

‘… you’re giving it a stamp of assurance and quality; guaranteeing its origins and geographical birth.  For those of us who care about where we source our meat and fish, the seasonality of our veggies and the ethos of our suppliers, this is an important piece of information.   It lets us know we’re doing our bit for planet and producer and ensures we’re making ethical choices while enjoying food at its very best.’

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