Lesley Riddoch Looks At The Importance Of Scotland’s Brand Identity

While Keep Scotland the Brand is not a campaign about Scottish independence, Lesley Riddoch wrote this piece for The National about the importance of Scottish provenance and her views about how that ties in with the constitutional question:

‘…. Scotch Beef, Scotch Lamb and Scotch whisky are just three products set to lose their protected status after Brexit. Will the UK Government really risk losing valuable trade deals to protect the jewels of Scotland’s trading crown? ‘

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