A Leading Fishmonger Explains Why Provenance Is King

Perth fishmonger, George Campbell and Sons, The Seafood Specialists, explain on their website what provenance is and why it matters:

‘… you’re giving it a stamp of assurance and quality; guaranteeing its origins and geographical birth.  For those of us who care about where we source our meat and fish, the seasonality of our veggies and the ethos of our suppliers, this is an important piece of information.   It lets us know we’re doing our bit for planet and producer and ensures we’re making ethical choices while enjoying food at its very best.’

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