Leading PR Guru: Brand Britain is Bad for Business

“Brexit has already damaged the UK’s “global brand”, according to the head of the world’s largest advertising conglomerate.

Writing exclusively for The Independent, Sir Martin Sorrell, the chief executive of WPP, suggests the xenophobic tone of the 2016 referendum campaign did serious harm that needs to be repaired and that Theresa May’s Brussels deal on 8 December over European Union citizens’ rights was merely the necessary first step.”

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